Posts in the "Branding" Category

  • When trimming out images in Photoshop, human hair or animal fur always proves troublesome and can be tricky to achieve a realistic look. Here are two techniques I use on images with both plain backgrounds, and those with a varied background tones, each achieving pretty decent end results.
     
    Technique One: Images with Plain Backgrounds
    The best photos [...]

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  • Word & Pictures used in an artistic, creative and dynamic way while still sucessfully getting information and message across clearly. Examples are:
    1. Print Design such posters, books, magazines, business cards. shop signs
    2. Screen Design such as websites, television, computer screens, mobile devices.
    Anything where words and pictures come together in a dynamic way to enhance information [...]

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  • Designing logos is just like any other type of design work, to be professional you’ll need to pay attention to details. Even a great idea can be ruined by not thinking about simple things, the following tips will help you to keep your concepts safe.

    Work with vectors
    This probably sounds obvious to most designers out there, [...]

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  • Your logo appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favorable introduction. Present yourself clearly and dynamically, and you�ll look like a [...]

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  • 1. Picking the Perfect Background
    When photographing your business cards, spending some time picking out a great background can go a long way compared to just shooting them on your scratched up work desk. Look for something that compliments your business cards color, texture and style. Just make sure that the background does not overpower the [...]

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  • Designing a basic brochure – how hard can that be? For good graphic designers, the answer is a lot tougher than you think. Even for the most basic type of brochure, before you ever put pencil to paper or click your mouse, there is essential information the client and you need to discuss.
    The first thing [...]

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  • 1. Expansion
    The power of a brand is inversely proportional to its scope
    2. Contraction
    A brand becomes stronger when you narrow its focus
    3. Publicity
    The birth of a brand is achieved with publicity, not advertising
    4. Advertising
    Once born, a brand needs advertising to stay healthy
    5. The Word
    A brand should strive to own a word in the mind of the [...]

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  • Elements of a Good Logo
    Logos are the only design service that we have a set price for. That’s because good logos all share the same qualities regardless of their colors, fonts, etc. While a logo may appear to be a small design element compared to larger projects, nothing sets the tone of your company’s branding [...]

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  • In a perfect world, every company would hire a designer to create logos. The reality is that although good logo design is an art, sometimes in a pinch you need a “quick” logo for a project. Often a company doesn’t have the budget or inclination to hire a designer, so an unsuspecting employee is tasked [...]

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