Posts in the "Advertising" Category

  • This tutorial shows a method for using Adobe Bridge with the Multiplace command in InDesign CS3 and CS4.

    This video requires Adobe Flash Player.

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  • Rule 1
    KISS(Keep it simple stupid)
     
    Rule 2
    Take advice, you never know too much that you can’t take the advice of others, look at other magazines, newsletters etc, and especially, the rest of this list…
     
    Rule 3
    Determine what kind of document you’re producing. If we can break it down into two kinds:
    … you have to read me, so [...]

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  • Here are some “must-know” tips for who decide to start doing some pre-press and design for printing. As beginner you have to know that design for printing has some differences than web design or other screen designs.  
    Always use CMYK 
    First of all, printing technology uses CMYK color description and screen design use RGB. CMYK (Cyan [...]

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  • Boolean Operations with Selections
    This example shows how to Load, Add, Subtract, and Intersect selections between overlapping layers just with quick thumbnail clicks.

    Load Pixels to Selections
    In “Layer 2″ Command-click to load a fill as a selection. Any pixel which is not transparent in “Layer 2″ will be loaded as a selection. This is not the same [...]

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  • The most useful shortcut keys on Mac is the one for Expose and Dashboard so if you still haven’t configured them on your keyboard (or mouse) go to System Preferences ->Dashboard & Expose and configure them.
     
    This is the first set of the 10 most useful shortcut keys on Mac that you really need to get [...]

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  • Word & Pictures used in an artistic, creative and dynamic way while still sucessfully getting information and message across clearly. Examples are:
    1. Print Design such posters, books, magazines, business cards. shop signs
    2. Screen Design such as websites, television, computer screens, mobile devices.
    Anything where words and pictures come together in a dynamic way to enhance information [...]

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  • Designing logos is just like any other type of design work, to be professional you’ll need to pay attention to details. Even a great idea can be ruined by not thinking about simple things, the following tips will help you to keep your concepts safe.

    Work with vectors
    This probably sounds obvious to most designers out there, [...]

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  • 1. Picking the Perfect Background
    When photographing your business cards, spending some time picking out a great background can go a long way compared to just shooting them on your scratched up work desk. Look for something that compliments your business cards color, texture and style. Just make sure that the background does not overpower the [...]

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  • Designing a basic brochure – how hard can that be? For good graphic designers, the answer is a lot tougher than you think. Even for the most basic type of brochure, before you ever put pencil to paper or click your mouse, there is essential information the client and you need to discuss.
    The first thing [...]

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  • Ad Flight – The duration of time for which an advertising campaign is live.
    Ad Network – A advertising company that usually serves as a broker between web site publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys. The majority of banner advertisements on the Internet [...]

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